reflections on the technium

“The best way to predict the future is to invent it.” — Alan Kay

Brown Bag at the Movies – Selected technical topics(15)

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For this installment of Brown Bag at the Movies we will be viewing (abstract below):

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Jump Associates CEO Dev Patnaik: Hybrid Thinking

New ideas and new ways of looking may provide the answers to challenges to U.S. competitiveness in business, education, government, and health care. In this week, our guests will reveal how they have created cultures of creativity that foster innovation. We’ll define “design thinking” and learn about collaborations that extend knowledge across disparate fields and add value to society, products and services. We will discover how creativity can be taught and learned, and how to inspire creative confidence in ourselves and others.


Dev Patnaik <>
Dev Patnaik is the CEO of Jump Associates, a hybrid strategy firm focused on growth. Together with his teammates, he works with companies to create new businesses and reinvent existing ones. In recent years, Jump has become particularly well known for its pioneering culture, and was named by the Wall Street Journal as one of the best places to work in America.

Patnaik is a trusted adviser to senior executives at many of America’s most admired companies, including GE, Target and Hewlett-Packard. A frequent speaker at business forums, he was featured as a guest on the CNBC series The Business of Innovation. His articles have appeared in numerous publications, including Business Week, Fast Company and Forbes, and his book, Wired to Care: How Companies Prosper When They Create Widespread Empathy, was named one of the best books of the year by both Fast Company and Business Week. Noted author Malcolm Gladwell called Wired to Care just what we need for the lean years ahead.

Prior to founding Jump, Patnaik was the director of design at Forbes Marshall, a manufacturer of industrial process controls based in India. When he not working at Jump, he serves as an adjunct professor at Stanford University, his alma mater, where he teaches a course called Needfinding. In the class, students draw upon methods from anthropology, design and business strategy to discover insights about ordinary people and create new products and services.



Written by Chuck Petras

October 18, 2011 at 18:06

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